Datsun, the Japanese car brand, which was hived off has been
brought back with a bang by Nissan Motor Co in India by launching its cute
looking Datsun Go for less than Rs 400,000. In an amazing show, the all new
Datsun Go was unveiled at Gurgaon just a while ago by none other than Carlos
Ghosn, President and CEO of Nissan Motor.
This 21st century car is replete with five doors, which is a
testimony of its brand value, which is reintroduced by Nissan after a gap of 32
long years. Way back about a century ago, Datsun was introduced in the name of
DAT-GO. The third brand from its stable, Nissan also has Nissan brand of
vehicles besides the Infiniti genre of cars. Expected to be out in the market
during early part of next year, the car is likely to priced below Rs 400,000.
Nissan has high hope on Datsun brand to bring in the much needed volume based
revenue to its kitty. In fact, Nissan had announced that Datsun's importance in
its Power 88 mid-term business plan sometime back. With the launch of Datsun
Go, Nissan is hoping to grab in excess of ten percent share from the Indian
passenger car market by 2016-17.
While speaking at the launch, Ghosn said: "In fact,
this is a historic day for us and our patrons and partners in some of the
world's fastest growing markets. What is more, it is also an exciting moment
for many women and men in India who, today, come one step closer to realizing
the dream of buying a car".