The most complex part about building a car for the future is not engineering. Given adequate resources and commitment, tackling a car’s presentation, superiority and steadfastness issues actually boils down to just a mechanical procedure albeit extensive where the goals are clearly tacit and measured. It is a tough science confront because it can be achieved with scrupulous processes, checked off one by one. If a new car doesn’t meet the criterion, go back and try again. Today, the car engineering expansion process has become so standardized that even the least luxurious models are meeting impressive performance, quality and dependability benchmarks.
Styling is the soft science of trying to understand what connects with the always-evolving taste of the purchaser. And because there are no patent pathways to find the answer, it is a far greater challenge to meet than engineering. No matter how sophisticated the car design process or how contemporary the tools, very few manufacturers can assert to execute styling successfully and consistently.